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    • Bob Ulrich

    Bob Ulrich was named Modern Tire Dealer editor in August 2000 and retired in January 2020. He joined the magazine in 1985 as assistant editor, and had been responsible for gathering statistical information for MTD's "Facts Issue" since 1993. He won numerous awards for editorial and feature writing, including five gold medals from the International Automotive Media Association. Bob earned a B.A. in English literature from Ohio Northern University and has a law degree from the University of Akron.

    MTD
    The state of Ohio is closer than ever to enacting legislation designed to curtail catalytic converter theft, says Alex Boehnke, executive director of the Ohio Tire & Automotive Association.
    Retail

    Ohio Dealers Make Progress on Theft Prevention

    Bob Ulrich
    Aug. 19, 2024
    The state of Ohio is closer than ever to enacting legislation designed to curtail catalytic converter theft.
    MTD
    Boyd (middle), who is manager of brands, customer service and tire business for Boyd’s Tire & Service in Westerville, Ohio, said the OTAA wants to be both a social and a functional organization.
    Retail

    New OTAA President Wants to Grow Membership

    Bob Ulrich
    Aug. 11, 2023
    Jon Boyd begins his two-year term as president of the Ohio Tire & Automotive Association (OTAA) with a very specific goal in mind.
    end-of-the-line-for-me-but-not-for-you-the-independent-tire-dealer
    Service

    End of the Line for Me, But Not for You, the Independent Tire Dealer

    Bob Ulrich
    Feb. 7, 2020
    Brand loyalty, which among auto owners is very great, is very weak in the tire field. Only 30% of the respondents bought the same make of tires they owned last.” Those statements...
    it-all-starts-with-the-cover
    Retail

    It All Starts With the Cover

    Bob Ulrich
    Jan. 24, 2020
    One hundred years. More than 1,200 covers, including convention extras and product catalogs. With all those choices, how do you choose the best 10 Modern Tire Dealer covers?
    federal-shakes-up-its-lt-lineup-with-the-xplora-r-t
    Consumer Tires

    Federal Shakes Up its LT Lineup With the Xplora R/T

    Bob Ulrich
    Jan. 24, 2020
    Jamie Ma, chairman and CEO of Federal Tire North America LLC, has shaken up his light truck tire lineup. The results are something a little... different.
    kenda-introduces-the-klever-a-t2-in-las-vegas
    Consumer Tires

    Kenda Introduces the Klever A/T2 in Las Vegas

    Bob Ulrich
    Jan. 24, 2020
    Kenda USA introduced its latest light truck tire during Automotive Aftermarket Industry Week in Las Vegas in November. The Klever A/T2 KR628 features “Tier 1 quality at ...