Rick Phillips

Rick Phillips has 40 years of sales and marketing experience in the tire industry working for Yokohama Tire Corp., Triangle Tire USA and various independent tire dealers.

trust-trumps-features-and-benefits-first-seek-to-understand-then-sell
Oct. 30, 2019
According to the United States Bureau of Labor Statistics, there are more than 150 million people currently employed in the U.S. Out of all those hard-working people, about 15...
four-factors-that-enhance-the-customer-experience
Oct. 16, 2019
Your attention to detail, or lack of it, shows. A business that pays attention to detail gives customers peace of mind and connects with them emotionally. It makes them feel good...
act-like-a-doctor-selling-tires-is-like-treating-patients
July 8, 2019
If you woke up with a sharp pain in your side, it’s not likely you would forget about calling your doctor and look instead for a salesperson to help ease the pain. But it...