Prinx Chengshan Tire North America Inc. (PCTNA) has added Nicole Moore, Kevin Aftanas, Kevin Chen and Kelly Peng to its expanding marketing, sales and accounting divisions.
Moore has joined PCTNA as director of marketing. In her new role, she will oversee the company's growth strategy and execution of brand advertising and marketing activities in both the United States and Canada.
“Nicole will play a key role in delivering the total value proposition of our brand, products and services to our retailers and consumers, including social media, communications and managing industry events," notes Ken Coltrane, PCTNA vice president of marketing and product development.
A 20-year marketing veteran, Moore most recently worked as senior marketing manager for TBC Corp.'s Midas International franchise program and marketing manager for TBC Brands LLC, where she was responsible for TBC's wholesale tire brands.
Aftanas is the new regional sales manager for the eastern region at PCTNA.
"He brings over 18 years of tire industry experience, including positions held with Michelin, Hankook and Bridgestone. among other tire service and solution companies," according to PCTNA officials.
“Kevin’s knowledge of the market will help to drive the Fortune brand forward,” says Pete Salvan, PCTNA vice president of sales.
In other moves, Kevin Chen has been named PCTNA's accounting manager, while Kelly Pang has been named staff accountant.
Both "bring a strong audit and accounting background to the team and are dedicated to improving internal procedures to reach key financial initiatives."
“This announcement comes at an incredibly exciting time for the company and we are committed to investing in talent, innovative products and tools to grow our customers’ businesses as we continue to demonstrate the value and benefits of the Fortune Tire brand across North America," says Samuel Felberbaum, president of Prinx Chengshan.
“I look forward to seeing their positive impact in the years ahead.”
