Michelin North America Inc.’s BFGoodrich brand announced it is teaming up with the Skip Barber Racing School in a new partnership.
The partnership is a reunion for the two companies which were partnered previously in developing tires and training motorsport racers.
As part of the new partnership, students at the Skip Barber Racing School will experience the latest BFGoodrich tires on all Skip Barber GT Racing School vehicles.
“The opportunity to reunite with BFGoodrich was one we simply could not pass up,” says Dan DeMonte, chief marketing officer for Skip Barber Racing School.
“Few things are more important to us at Skip Barber than the tires we put on our vehicles, and nothing is more important than ensuring our students receive a once-in-a-lifetime experience. BFGoodrich Tires is the perfect partner to deliver the best possible product. The history and legacy of both iconic brands will serve each firm extraordinarily well.”
