Norwell, Mass.-based Sullivan Tire Co. Inc. is sponsoring the "Adopt a Pet" segment that airs each week on New England Cable News.
The segment features orphaned pets for adoption. To date, it has a 100% success rate.
"We are a company full of animal lovers, which is probably evident by our company 'spokesdog,'" a St. Bernard named Ustinov, says Sullivan Tire Vice President Paul Sullivan.
The Adopt a Pet segment "allows us to reach a broad audience of potential adopters while communicating our mission with communities throughout New England," says Meagan Rock, MSPCA animal care and adoption center manager.
