"There was a time when broad-line tires were broad-line tires and performance tires were performance tires, and the two categories rarely, if ever, intersected," writes MTD Senior Editor Mike Manges in the magazine's August issue.
Those days are long gone, according to tire manufacturers. Manges explains why in his feature story, "Remember when broad-line was easy to define?"
"The traditional broad-line segment -- 13 inches to 16 inches and 70- to 75-series -- has shrunk," Rick Brennan, vice president of marketing for Kumho Tire U.S.A. Inc. tells Manges, "not because there are fewere consumers in it, but because cars have evolved. From a tire dealer's point of view, the marketplace is getting more size-oriented and less segment-oriented."
For more, see the August edition of MTD, available now!
