Wholesale Tire Distributors’ (WTD) Arroyo brand has partnered with champion boxer Leo Santa Cruz.
“This collaboration marks a significant milestone for Arroyo Tires as it continues to expand its footprint in the world of sports and tire performance,” say WTD officials.
“Leo Santa Cruz, a celebrated figure in the boxing world with a career highlighted by his impressive achievements and sportsmanship, will now represent Arroyo Tires as the brand's boxing ambassador.”
“We are incredibly excited to welcome Leo Santa Cruz to the Arroyo Tires family,” said Vahe Tchaghlassian, WTD’s vice president of operations and marketing. “Leo embodies the spirit of determination, skill, and excellence that aligns perfectly with our brand values. His dedication to his sport and his commitment to achieving greatness make him an ideal ambassador for our company. We look forward to collaborating with him to inspire and connect with our customers.”
As part of this new role, Santa Cruz, also a car enthusiast, will engage in various promotional activities, including appearing in marketing campaigns, participating in community events and sharing his personal experiences with Arroyo brand tires.
“I am honored to be partnering with Arroyo Tires,” says Santa Cruz. “Their reputation for quality and reliability is something I truly admire. Just as I strive for perfection in my boxing career, I know that Arroyo Tires strives to provide the best products for their customers. I’m excited to be part of this team and to help promote a brand that stands for excellence.”
