Turbo Wholesale Tires LLC’s Lexani brand has formed a partnership with the Detroit Red Wings National Hockey League team.
“ Lexani Performance Tires is excited to launch this partnership not only with the Red Wings but within the state of Michigan in which Turbo Tires resides in three locations; Oak Park, Cadillac and Kalamazoo,” say Turbo officials.
“The Lexani brand takes pride in supporting its customer base in the state of Michigan. Lexani will take it a step further with the partnership with in-arena brand placements, host a series of sweepstakes, and will have virtual glass placement during select games for TV viewers in Michigan.”
"We’re pleased to welcome Lexani Tires as a proud partner of the Detroit Red Wings," says Mike Singer, senior vice president of corporate partnerships at Ilitch Sports + Entertainment. "We look forward to working together to create unique and engaging experiences for fans at Little Caesars Arena and beyond."
“Lexani has roots in Detroit that extend back more than 50 years,” says Turbo CEO Phillip Kane.
"So, for us to partner with the iconic Detroit Red Wings was natural for us. And being from here, it’s a thing that I’m personally very proud of. Besides being tremendously loyal, we believe that much of what hockey fans value, the typical Lexani consumer does, too, so the sport is a great place for us to be.”
