Tire Group International LLC (TGI) has announced its exclusive partnership with Haohua Tire Co. to market and distribute Lanvigator tire brand across the United States.
As the brand's exclusive distributor, TGI will spearhead all marketing initiatives and ensure tires are stocked in its U.S. distribution warehouses. TGI will also offer a direct factory program to wholesale distributors nationwide.
The Lanvigator lineup includes over 300 SKUs of passenger and light truck tires.
According to TGI officials, the portfolio will expand to include truck, bus and radial tires by late 2025.
“Lanvigator has had a limited presence in the U.S. market in recent years,” says Mark Lindsey, chief strategy officer, TGI.
“We’re thrilled to reintroduce the brand, especially now that it’s been completely revitalized. With production in a state-of-the-art manufacturing facility that will have an annual capacity of more than 14 million units by the end of 2025, we’re confident in our ability to support our dealer network and drive significant growth.”
“TGI is the perfect partner for our Lanvigator brand. Our longstanding relationship has proven their expertise and dedication,” says Tiger Wang, president of Haohua Tire.
“With their exceptional marketing capabilities and stellar reputation in the global tire industry, we are honored to collaborate with them in the U.S. market.”
Lanvigator tires are now available for ordering.
