Turbo Wholesale Tires LLC has continued its brand partnership with the LA Kings professional hockey team for the second year.
As part of the multi-year agreement brokered by AEG Global Partnerships, Lexani Performance Tires will be returning as an official partner of the LA Kings.
Turbo Wholesale’s Lexani brand will engage fans with weekly giveaways during the season as the presenting sponsor of the team’s Game Preview.
Turbo Wholesale will also have signage of its Lexani Performance Tires brand throughout the Crypto.com Arena in Los Angeles, Calif.
“Whether it’s the precision maneuverability on the ice or their commitment to the community off of it, we think there’s a natural connection between Lexani and the LA Kings … so we’re tremendously excited to be extending our partnership with them,” says Phillip Kane, Turbo Tires CEO, Lexani’s parent company.
“We like hockey, a lot. Besides being tremendously loyal, we believe that much of what hockey fans value, the typical Lexani consumer does too; so, the sport is a great place for us to be.”
