Podcast: Why the All-Weather Category is Growing

Dec. 22, 2022

1672943920215 1022 Mtd All Weather Manufacturer Story Nokian

In this episode of The Modern Tire Dealer Show, Steve Bourassa, Nokian Tyres' director of products, discusses the dynamics that are driving the rapid growth of the all-weather tire category.

About the Author

Mike Manges | Editor

Mike Manges is Modern Tire Dealer’s editor. A 25-year tire industry veteran, he is a three-time International Automotive Media Association award winner and holds a Gold Award from the Association of Automotive Publication Editors. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in September 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010.