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    Has Retail Tire Pricing 'Normalized?'

    June 13, 2024
    In this episode of The Modern Tire Dealer Show, JP Brooks, chief revenue officer at Fitment Group, examines retail tire pricing at the mid-year point.
    Butler Tire & Wheels
    When it comes to retail tire pricing, dealers should continue to “expect the unexpected,” says JP Brooks, director of business development for Fitment Group.
    When it comes to retail tire pricing, dealers should continue to “expect the unexpected,” says JP Brooks, director of business development for Fitment Group.

    In this episode of The Modern Tire Dealer Show, JP Brooks, chief revenue officer at Fitment Group, examines retail tire pricing at the mid-year point and provides a preview of what to expect during the second half of 2024. 

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