Nexen Tire America Inc. is sponsoring the Never Ride Stock (NRS) Experience at the New York International Auto Show.
The event takes place April 14-16 at the Jacob Javits Center.
Nexen is one of four premier sponsors of the NRS Experience and is the exclusive rally sponsor this year.
"The Nexen Tire-hosted NRS rally, which took place on April 12, started at NRS' flagship location in Staten Island, N.Y., and finished at the freight entrance of the Jacob Javits Center," according to Nexen officials.
"This year, more than 120,000 visitors are expected to visit the 60,000-square-foot space where Nexen will be located."