Pirelli Tire North America Inc. launched its new associate dealer program, the Pirelli Performance Program for independent tire retailers and their sales teams to earn rewards on eligible Pirelli tires sold at retail.
The launch of the new program kicked off in California and has the support of Turbo Wholesale Tires, American Tire Distributors Inc. and U.S. AutoForce LLC.
“The Pirelli Performance Program offers independent premium tire dealers the opportunity to substantially grow their business,” says Claudio Zanardo, president and CEO of Pirelli North America.
“This new dealer program complements our increased investment in the North American market and is additional proof to our commitment to the region. We want to approach this market with a customer-centric philosophy – we have products that are specifically designed to meet the needs of North American customers and we are confident that this program will further contribute to our growth and penetration in the market.”
Zanardo continues by saying the program prioritizes the needs of independent tire dealers and their growth within the market.
“The Pirelli Performance Program will offer tailored support, focus on high-value creation, supporting the associate retail network in optimizing dealers’ performance and competence, with a complete training suite with in-depth education about Pirelli products and business,” says Zanardo.
