TBC Corp.’s Midas International LLC subsidiary reports that its car count and overall sales grew in 2024.
Midas recently held its annual convention in Orlando, Fla. Representatives from more than 1,400 franchised and licensed Midas locations attended the three-day event.
During the convention, Midas President Lenny Valentino Jr. promised to “continuously invest in the brand to increase profitability potential for franchisees,” according to Midas officials.
“During his opening remarks, Valentino highlighted investments the company took over the past year,” including “enhancements to programs related to training, customer experience, sales growth incentive rebates, marketing campaigns and more.”
“Franchisees and the Midas support center team have made incredible strides, not just in growth, but in the evolution of our brand,” said Valentino.
Midas franchisees played a pivotal role throughout the convention, with more franchisee-led panels than ever before on topics like training and development, sales growth, emerging vehicle technology and digital vehicle inspections.
“And throughout the convention, Midas franchisees’ giving spirit was on display, as franchisees raised more than $23,000 for the Automotive Aftermarket Charitable Foundation, which supports individuals and families who are part of the automotive aftermarket industry and have fallen on hard times,” say Midas officials.
The event also included an awards ceremony and Midas hall of fame inductions.
