Hercules Unveils Terra Trac Cross-V AW Tire

Jan. 8, 2024

American Tire Distributors Inc. introduced its Hercules Terra Trac Cross-V AW, the brand's first all-weather highway tire for crossovers, SUVs and light trucks. 

 The tire will be released as part of a rolling launch with sizes being released in December through January 2024, encompassing 39 sizes from 16- to 22-inches.  

The Terra Trac Cross-W AW is 3-Peak Mountain Snowflake certified and is backed by the Hercules Performance Promise warranty of 65,000-miles.  

“With nearly a decade of dedicated research and development since the launch of its highly acclaimed predecessor, the Terra Trac Cross-V, the Terra Trac Cross-V AW stands as a true embodiment of our steadfast commitment to delivering uncompromised for our Hercules program dealers and providing consumers with exceptional tires prioritizing safety, performance and comfort,” says Steven Liu, vice president of product development at Hercules. 

Other features of the tire include a balanced all-weather compound for balancing treadwear; new groove designs and a 4% wider contact patch to boost treadwear rating; reinforced tread block stiffness; and more.  

Latest in Retail

Continental Tire the Americas LLC
“We are thrilled to expand upon the renowned legacy of the Grabber HTS60 with the launch of the innovative Grabber H/T,” says Bill Caldwell, senior vice president of marketing and sales for Continental Tire.
Bridgestone Americas Inc.
Available now in 35 sizes, the new Bridgestone Dueler A/T Ascent fits rims ranging from 17 inches to 22 inches in diameter.
Foreign Tire Sales
Fifty EV sizes have been added to the Otani brand's line-up.