ASA Releases ASA Pay

Nov. 7, 2024

ASA Automotive Systems Inc. has launched its new ASA Pay, an integrated payment solution tailored for tire dealerships.  

ASA Pay is designed to simplify the payment process by working directly within a tire dealer point-of-sales system, reducing the need for manual data entry. This provides faster checkout times and helps tire dealerships minimize errors.  

Switching to ASA Pay allows tire dealers to reduce credit card processing fees, which can save money. With PCI-compliant, encrypted processing, ASA Pay secures business and customer data which lowers the risk of fraud or data breaches.  

Dealers can accept various payment methods including credit and debit cards, EFT’s or mobile options like Apple Pay or Google Pay.  

 “With ASA Pay, tire dealers can realize substantial savings, regardless of business size,” says Jared Bailey, director of TireMaster Operations at ASA.  

“Dealers with monthly turnovers as high as $315,000 can save over $2,650 annually, while smaller operations still benefit with over $1,460 in annual savings. Across the board, ASA Pay has shown monthly fee reductions from $25 to over $892, which can add up to over $10,000 in yearly savings – a meaningful impact on operational costs.”  

ASA Pay is now available to TireMaster customers. ASA has plans to extend this payment solution to ASA’s enterprise dealers using TireMaster Enterprise and TireMaster GTX.