Gills Point S Tire & Auto Service is extending its acquisition streak with the purchase of the second-largest Point S tire dealership in the U.S. — Bruneel Point S Tire & Auto Service.
With the 13 Bruneel Point S stores — 12 are in Idaho and one is in Oregon — added to its portfolio, Gills has taken another big step in its ongoing growth and expansion efforts. The deal gives Gills Point S 134 locations in 17 states. It comes on the heels of owner Eric Gill's largest purchase, the 50-store operation of Peerless Tyre Co. last month.
But the expansion with Bruneel Point S also marks a deal between two long-time Point S tire dealers and leaders within the larger Point S USA/Tire Factory Inc. cooperative. Owner Craig Bruneel and Gill have both served as the chairman of the Point S board.
“Craig and I have always believed in putting family and community first, and this acquisition allows us to continue that tradition together,” said Gill. “We are thrilled to welcome Bruneel Point S to the Gills Point S family. Our teams share the same values and commitment to excellence, and we look forward to welcoming the strong team they have established in Idaho over the years.”
Bruneel family members and leadership will be among the Bruneel Point S employees joining the Gills Point S operation. Those family members represent the third generation of Bruneels in the family tire business, which was founded in 1966 and based in Boise, Idaho.
Bruneel Point S was tied for No. 89 on the 2024 MTD 100 list of largest independent tire dealerships in the U.S.
“We’ve always taken pride in being a family business that customers can rely on,” added Craig Bruneel. “Joining forces with Gills Point S means that our customers will continue to receive the quality service they know, while benefiting from Gills Point S’s expertise and expanded reach.”
The ongoing growth of Gills Point S has also helped the larger Point S USA cooperative climb toward its goal of having 500 stores in 50 states by 2028. The group has eclipsed the 400-store mark and covers 32 states.
