Michelin Launches e.Primacy All Season

Feb. 3, 2025

The new e.Primacy All Season from Michelin North America Inc. has endured extensive testing, according to Michelin officials.

The e.Primacy All Season features a number of Michelin innovations, including Cushion Guard, "which is built with a soft, cushioning layer of rubber between the tread and the steel belts to help absorb road impacts and imperfections for a smooth and luxurious ride," according to Michelin officials.

The tire "also includes Piano Acoustic Technology, a tread pattern intelligently optimized to help reduce noise for a quiet drive throughout the life of the tire."

"As the market continues to change with the development of more hybrids and EVs, Michelin continues to be an industry leader for confident and lasting performance,” says Omer Waysman, vice president of marketing for Michelin North America, Inc.’s business-to-consumer products. “When fuel efficiency and extended range matter, consumers can trust the e.Primacy All Season tire to take them further on every journey.”

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