Bridgestone Debuts Turanza Prestige

Feb. 26, 2025

Bridgestone Americas Inc. has announced the debut of its latest tire to include ENLITEN Technology, the new Bridgestone Turanza Prestige.  

The new tire is specifically engineered for premium sedans and crossovers and features a quiet ride with responsive handling and wet-weather performance – backed by a 70,000-mile warranty.  

Other features of the tire include a deeper tread pattern to evacuate water, additional shoulder sipes, wider center ribs, zig-zag grooves, full-depth 3D sipes and reduced tread block pitch count.  

The new tread pattern is formed from a high-tech compound featuring Bridgestone's proprietary PeakLife polymer.  

“Our all-new flagship tire, Turanza Prestige, is designed to deliver the exceptional ride comfort, quietness and wear life to the most luxurious sedans and crossovers on the market,” says Dale Harrigle, chief engineer, consumer replacement tire development, Bridgestone Americas.  

“The inclusion of our patented PeakLife polymer and ENLITEN technology delivers an uncompromised grand touring experience with our 70,000-mile warranty.” 

The Turanza Prestige comes in 18 available fitments with H, V and W speed ratings and is engineered to fit premium luxury sedans and crossovers with wheel sizing between 17- to 20-inch rim diameters.