Sailun’s new Atrezzo TCON all-season tire delivers premium performance
Imagine an ultra-versatile all-season tire that delivers premium performance, addresses North America’s fastest-growing vehicle segment, is manufactured at one of the industry’s most state-of-the-art plants, is priced up to 40% less than an equivalent major brand tire and is ready to ship today.
That’s what Sailun Tire Americas offers with its all-new Atrezzo TCON (Total Control) all-season SUV tire.
Several years in development, the Atrezzo TCON specifically targets smaller, unibody crossover utility vehicles (CUVs) while leveraging Sailun’s cutting edge technology to deliver peerless handling, optimal traction, long miles to removal, maximum driving comfort, world-class noise reduction and other performance benefits that add up to an exceptional driving experience for your customers and superb sales margins for your business.
“As an increasing number of sedan and other vehicle owners migrate to more utilitarian options, some industry experts are predicting that CUVs will make up nearly 50% all new vehicles sold by the year 2029,” says Jared Lynch, director of corporate accounts, Sailun.
“Our all-new Atrezzo TCON gives tire dealers a product that fits a wide range of popular CUVs at a price point that’s extremely attractive.”
The Atrezzo TCON is manufactured at Sailun’s ultra-modern, state-of-the-art plant in Cambodia, which boasts ample production capacity with plenty of room to grow as demand increases, ensuring constant, reliable, worry-free supply for U.S. dealers.
“Sailun reinvests a significant amount of its global revenue in research, development and production in order to create extremely well-rounded, versatile products that seamlessly deliver those performance advantages that are most important to consumers,” says Lynch.
Also suitable for traditional, unibody SUVs, the Atrezzo TCON is the first Sailun product to feature the company’s Total Control Technology, which uses meticulously formulated, proprietary rubber compounds and tread patterns to minimize performance trade-offs that are often the hallmarks of less technologically advanced all-season tires.
The Atrezzo TCON also features Sailun’s exclusive SilentTread Technology, which blends several tread block elements “to eliminate the road noise that you might find in other tires,” says Jack McClure, PLT segment manager, Sailun. “SilentTread Technology’s asymmetrical tread pattern works together with new Sailun compounding to maximize driver comfort, without sacrificing traction, grip and handling.”
At the same time, a new, exclusive-to-Sailun, advanced polymer rubber compound –– enables the Atrezzo TCON to deliver outstanding traction on wet, dry and snow-covered roads while significantly shortening vehicle braking distance, providing optimal safety across a wide range of surface conditions.
“We are constantly working on advancing our proprietary compounds with our global engineering team that includes lab, on-road, and third-party testing to ensure they are dialed-in for the tire and vehicles requirements,” says McClure.
Currently available in 47 SKUs and fitting wheels ranging from 16 inches to 22 inches in diameter, the Atrezzo TCON is ideal for CUVs and SUVs that come equipped with high-diameter tires.
“Two-thirds of the Atrezzo TCON’s size lineup ranges from 18 inches to 22 inches and one-third of that segment spans s 19 inches to 22 inches, all the way up to 285/45R22,” says Lynch. “Sailun realizes that CUV and SUV tire sizes continue to trend upwards. The new Atrezzo TCON gives dealers a wide range of aftermarket size options.”
“The Atrezzo TCON also comes with a 65,000-mile treadwear warranty, which is among the highest in its tier,” says McClure. “In this arena, you will sometimes see 55,000-mile warranties and on rare occasions, a 60,000-mile warranty, but the Atrezzo TCON has been engineered to furnish even more miles to removal, which maximizes consumer return on investment and provides dealers with yet another, unique selling point.”
To ensure quick, on-time delivery across the widest spectrum, the Atrezza TCON is distributed at 112 National Tire Wholesale (NTW) locations throughout the U.S.
“Sailun specializes in delivering incredible performance at an affordable price point to provide a unique value proposition for both the tire buyer and tire dealer,” says Lynch. “The Atrezza TCON certainly checks all of these boxes and we believe it will be a valuable addition to your product screen.”
