Pirelli & Cie SpA has unveiled a logo to identify tires that contain at least 50% of materials "of bio-based and recycled origin," say Pirelli officials.
"The new marking – which depicts two arrows in a circle and will be adopted on new products – underlines Pirelli's commitment to the environment. This new logo is also designed as a clear indication for customers, allowing them to choose more sustainable tires."
Pirelli's new P Zero E features the marking.
"This tire contains more than 55% of materials of bio-based and recycled origin throughout (its) entire range."
