Apollo Tyres Ltd.'s Vredestein brand had a big presence at the recent Audrain Newport Concours and Motor Week in Newport, R.I.
"The prestigious event, rapidly cementing itself as the East Coast’s premiere automotive cultural and lifestyle gathering, spanned five days, culminating with the Audrain Newport Concours at The Breakers mansion," say Apollo officials.
Vredestein was a bespoke sponsor of the 2023 Audrain Newport Concours & Motor Week and the only tire company among Audrain Motor Week sponsors, "welcoming scores of automotive enthusiasts to its prominent display located in The Village at the International Tennis Hall of Fame.
"A 1967 Austin Healey wearing Vredestein Sprint Classics and a 1986 Mercedes-Benz 190E 2.3-16 wearing Vredestein Sprint+ tires attracted a steady stream of visitors, who were able to learn more about Vredestein’s full line of tires for both classic and contemporary vehicles.
In addition, "a wide variety of vehicles participating in the week’s events were shod in the company’s tires. The highlight of the weekend for Vredestein came when the 1960 Auto Union 1000 SP owned by Rob and Clare DiNuzzo took the Award of Merit in the European Post-War 1960-1980 category.
“Our presence at the Audrain can only be described as an overwhelming success for the Vredestein brand,” says Udyan Ghai, head of marketing. “It was a point of immense pride to see so many interesting and important cars in the different events throughout the week equipped with our tires, from a spectacular Mercedes-Benz 300SL Gullwing to a rare BMW-Glas 3000 GT V8 owned by respected Midwest collector Myron Vernis.
"Our teams on the ground reported overwhelmingly positive feedback from visitors, whether they were existing Vredestein customers stopping by to say hello or enthusiasts being introduced to our brand and our full line of products for the first time.”
