Prinx Chengshan Tire North America Inc. has signed a multi-year sponsorship with the United Soccer League (USL) to serve as the league's first Official Tire Partner.
The collaboration kicks off on April 6 with the first USL match to be broadcast on network television. Louisville City FC will play Indy Eleven at 4 p.m. ET on CBS.
Prinx will celebrate high-level performance in the USL, including:
Prinx Performance Standings: Prinx will be the presenting partner of the regular-season standings in all three of the USL’s professional leagues: the women’s USL Super League; the men’s USL Championship and USL League One. Each league’s standings page will be branded as the “Prinx Tires Performance Standings.”
Prinx Tires Most Valuable Performer (MVP): At the conclusion of each nationally televised USL Super League, USL Championship and USL League One match, a player will be named a Prinx Tires Most Valuable Performer. The player will be featured on air and through USL social media channels. Prinx also will be the presenting partner of the Player of the Year award at the end of the season in each of USL’s three professional leagues.
Prinx Tires Power Rankings: Prinx branding and the story of performance will be integrated with the popular weekly power rankings features on the league websites.
“The USL is honored to work alongside Prinx — a longtime global leader and now our first Official Tire Partner — during a time of tremendous growth for both organizations,” said USL Chief Commercial Officer Court Jeske. “Prinx recognizes that the USL is vital and authentic to American soccer and has committed to supporting our full pathways from youth to professional for women and men.”
The partnership with the USL also includes additional custom content activations, integrated media, in-stadium branding, marquee event dealer activations and a national fan sweepstakes.
“We are very proud to become the Official Tire Partner of the United Soccer League, a true watershed milestone for the Prinx Tires brand in North America,” said Samuel Felberbaum, president of Prinx Chengshan Tire North America. “As the sport of soccer continues its massive surge in popularity across the United States, this breakthrough partnership will allow Prinx to build brand awareness among the legions of passionate soccer fans across the country, as well as drive engagement with our extensive network of dealers coast-to-coast."
