Bridgestone Retail Operations LLC (BSRO) announced more than 54,000 trees will be planted nationwide as a result of the company’s “Download the App, Plant a Tree” campaign.
The campaign encouraged customers of Firestone Complete Auto Care and Tires Plus to help reduce paper waste by planting a tree for every new My Firestone and Tires Plus app download.
BSRO partnered with the National Forest Foundation to make this happen and the campaign took place between Earth Day on April 22 and Bridgestone’s Sustainable Business Week on May 12.
“Our stores play an integral role in Bridgestone’s larger commitment to sustainability, and we are proud of this year’s campaign results,” says Marko Ibrahim, president, BSRO.
“Enriching the communities we serve through initiatives that directly improve access to green space is a great example of our Promise to Care in action.”
The My Firestone and Tires Plus apps serve as “digital glove boxes” and allow customers to book appointments, manage their vehicle service history and explore offers through the convenience of their mobile devices