Former Stellantis executive Will Roland has been named Goodyear Tire & Rubber Co.'s new chief marketing officer and senior vice president.
Roland was previously senior vice president of media, consumers, analytics and digital for Stellantis North America.
"In that role, Roland led integration of data, analytics and insights into influential consumer marketing channels," according to Goodyear officials.
" As CMO, Roland will play a pivotal role in steering Goodyear’s brand and marketing strategies, driving top line actions and brand optimization initiatives outlined in the company’s Goodyear Forward plan, using advanced analytics and market insights to inform decision-making, drive innovation and identify opportunities for growth and increased profitability."
In addition, Goodyear has named Mamatha Chamarthi, also a former Stellantis executive, as the company's chief digital officer and senior vice president.
Chamarthi previously served as chief software business growth officer for Stellantis and was responsible "for creating and leading a significant software business that consistently delivered year-over-year revenue targets."
Both will report to Goodyear CEO and President Mark Stewart, who also came to the Akron, Ohio-based tiremaker from Stellantis.
“It’s imperative that we understand our customers on a deeper level and both Will and Mamatha allow us to leverage data and consumer insights to transform how we meet customer needs,” says Stewart.
