The Rotary brand from Vehicle Service Group has announced the launch of its new brand, Rotary Solutions, serving as a single-source solution for shop equipment, resources and training.
The new brand was launched at this week's 2024 Specialty Equipment Market Association (SEMA) show where Rotary is exhibiting at two booths -- No. 36017 and No. 81296.
The new brand comprises several names in vehicle repair and diagnostic service including Rotary by Rotary Solutions, Forward Lift by Rotary Solutions, Direct Lift by Rotary Solutions and Chief Collision Technology.
“Launching Rotary Solutions at SEMA is the perfect way to showcase our 100-year legacy of pushing the limits on what’s possible in vehicle service,” says Sunny Sanyal, vice president of marketing and customer experience for Vehicle Service Group Americas.
“With the combined expertise of our new Rotary Solutions brand, we’re going beyond vehicle lifts and providing expertise and support in new ways to help shops increase revenue and productivity. As we celebrate our 100th anniversary, we’re excited to honor our history while leading the industry into the next century with top-tier shop equipment, unmatched expertise and a deep commitment to serving the shop.”
Also rolled out at the Rotary’s SEMA booth is the Rotary R1250, the automatic leverless pro tire changer; Rotary ARO16 Four-Post Lift with a 16,000-pound carrying capacity and four-post alignment rack; Rotary SLW210-AV Wide Smartlift Inground Lift; and Chief Phoenix Pulling Rack with Rolling Jacks.
