OmniSource, a subsidiary of Omni United (S) Pte. Ltd., has hired Rob Montasser to serve as vice president of sales for the U.S. market.
Montasser most recently worked as vice president for the Falken brand at Sumitomo Rubber North America Inc. (SRNA).
OmniSource says Montasser's two-plus decades of experience — which includes leadership with Falken, Dunlop Motorcycle and Goodyear Tire & Rubber Co. — will help it expand the company's presence in the U.S.
Most recently at SRNA, Montasser led passenger, light truck and commercial truck tire sales, "driving unit growth and enhancing sales execution across multiple channels," according to OmniSource.
He will be charged with driving "U.S. sales and operations, focusing on expanding market share, optimizing sales strategies, managing sales channels, and enhancing brand presence, particularly for Omni United Group’s flagship brand, Radar Tires," say OmniSource officials.
“The U.S. is a key market for us with immense growth potential,” says GS Sareen, president and CEO of Omni United. “With Rob’s extensive experience, I am confident we will expand our presence and continue to grow. I am excited to welcome Rob to the Omni family and look forward to working closely with him to drive our success forward.”
Montasser says he is "thrilled to join the Omni family and I look forward to working with our great team to drive growth and innovation in the U.S. market. Together, we will build the Radar brand so that it delivers an exceptional value proposition for our dealers, for the independent retailers and of course for the end user."
