United Kingdom-based ENSO says it will bring its Premium electric vehicle (EV) tire line to the United States market this summer.
Manufactured off-shore, ENSO Premium EV tires will be imported to the U.S. and have received U.S. Department of Transportation certification, according to ENSO officials.
“Designed for UHP EVs like the Tesla Model 3 and Model Y, ENSO Premium tires save on energy consumption” and other dynamics.
“We engineered ENSO Premium for the specific needs of EVs,” says Gunnlaugur Elendsson, CEO of ENSO, “from instant torque to regenerative braking. We’re delivering a tire that not only performs well, but also helps EV drivers get more miles from every charge.”
ENSO says it will sell its Premium EV tires in the U.S. through tire distributors, tire dealers and directly via ensotyres.com.
MTD recently reported that ENSO is still looking for a site in the U.S. on which to build an EV tire-only plant, which was first announced in June 2024.
ENSO has been partnering with “independent tire manufacturers,” including Algeria-based Iris Tyres, to develop EV tires for other geographies and believes the time is right for to build an all-EV tire plant in the U.S.
The company is in talks with “about 10 states” - including Texas, Georgia, Nevada and Colorado - “that have shown the most interest” in hosting the plant, said Erlendsson.
The first phase of ENSO’s U.S. plant “is set to be operational from late-2027 and will ramp up to full capacity in around 12 months,” according to ENSO officials.
Initially, the factory is expected to produce five million units a year.
It will be ENSO’s first fully owned and operated manufacturing facility. Right now, “we’re like Apple,” said Elendsson. “We design our products, but we don’t manufacture them ourselves."
