Unicorn Tire Corp. is adding new tires to both its Mastertrack and Travelstar brands.
For Mastertrack, the new products include the Badlands GT, Badlands MT, Badlands RT and Badlands ATX. While the MT and RT are geared toward off-road performance and styling, and the ATX is for CUVs and SUVs, the Badlands GT is an all-season tire for passenger cars.
In the Travelstar lineup, the company’s new products include the EcoSport GT, a performance tire with an asymmetric tread pattern that handles braking, cornering and acceleration with confidence.
April Wong, marketing specialist for Unicorn, says the company wants its brands to have broad appeal and applications. “We’re trying to specialize in everything.”
Josie Wang, fellow marketing manager, says both the Mastertrack and Travelstar brands have full lineups of passenger, lighter truck and commercial truck tires. The company has three U.S. warehouses: in Memphis, Tenn., Houston, Texas, and Las Vegas, Nev.
