Many independent tire dealers need community, support and resources to help them be the best they can be. This is where tire dealer program groups come into play.
In this MTD exclusive, representatives from various program groups share what they’re bringing to dealers in the coming year.
NATIONAL GROUPS
COSMO TIRES KAT KASH PROGRAM (Tire Group International LLC): We will be launching our Cosmo Kat Kash Program in March through our distribution centers in the Florida and Oregon/Washington markets. We will then begin work to launch with our distribution partners across the country in the second and third quarters.
HERCULES POWER PROGRAM (American Tire Distributors Inc.): The 2025 Hercules Power Program includes more opportunities for independent tire dealers to earn on passenger and light truck tires than ever. Dealers who meet their attainment targets on Hercules tires also get the opportunity to earn volume bonus incentives on Ironman brand passenger and light truck products.
HERCULES FLEX PROGRAM (American Tire Distributors Inc.): The Hercules Flex Program offers program members more opportunities to earn on commercial tire purchases from medium truck to OTR to industrial and ag tires.
INDEPENDENT TIRE DEALERS GROUP LLC: In 2024, we reached a new milestone in total revenue and we have also taken great strides in the technology used for Reporting.
In 2025, we will launch the MemberLink data portal for members and vendors that will provide faster, more accurate access to member reporting through integrated data processes. MemberLink is an innovative product that will change the way that members interact with our buying group, making forecasting, shopping and deciding on programs easier than ever.
LEXANI IGNITE ASSOCIATE DEALER PROGRAM (Turbo Wholesale Tires LLC): Turbo has 16 new PLT tire designs launching in 2025. Lexani will feature seven new tires, three new tire designs for Rolling Big Power (RBP) and three new tires for Lionhart as well. Turbo recently launched RBP commercial tires in late- 2024, featuring 12 new offerings.
These tires are available now. We launched www.LexaniShop.com in February 2025.
This is a one-stop shop for point-of-sales materials, signage, literature and materials like banners and tire stacks. This site also has branded apparel and merchandise. The site will feature a single sign-on for Lexani Ignite dealers, who will earn promotional dollars to use on LexaniShop.com based on their previous quarter performance on Lexani Ignite. Every tier is rewarded for participating.
MILESTAR MOMENTUM (Tireco Inc.): In 2025, we are set to elevate our market presence with a series of strategic initiatives and product launches designed to enhance both customer and dealer experiences.
Consumers can look forward to new rebate offers on passenger and light truck tires in the second and third quarters. On the dealer side, there are Milestar Momentum Program enhancements aimed at maximizing benefits.
The Milestar Academy is expanding its reach with a new Spanish-language site.
We have expanded our product lineup by launching the Winterguard, a new studdable winter tire featuring both the 3PMS and Ice symbols. The Milestar TBR segment is also set to grow with new product offerings in the second half of the year.
These initiatives emphasize our commitment to empowering dealers and delivering exceptional value to consumers in 2025.
MR. TIRE/BIG 3 TIRE (K&M Tire Inc.): For 2025, we’ve added more boost programs, including a Bridgestone/Firestone boost program. Our boost programs benefit our Mr. Tire/Big 3 Tire dealers by adding real profit to their bottom lines and increasing their partnership with K&M Tire. We’ve also added the capability for our Mr. Tire/Big 3 Tire dealers to offer rebates to their customers in the form of virtual gift cards, cutting down processing and mailing time to end users.
POINT S USA DBA POINT S TIRE & AUTO SERVICE: In 2025, Point S USA is focused on expanding its footprint, enhancing member support and driving consumer engagement through key initiatives. The Expanded Platinum Partner Program has strengthened exclusive relationships with key tire manufacturers, offering Point S USA-exclusive promotions, enhanced rebates and increased marketing support.
Point S USA is also offering new e-commerce and online appointment booking features to drive in-store and online sales and simplified tire warranty processing through a streamlined digital warranty system for easier post-sale support.
TIREHUB PLUS (TireHub LLC): TireHub Plus is a comprehensive solution of tools and services that will help boost revenue, enhance profitability and attract new consumers for TireHub customers. The TireHub Plus suite of tools and solutions includes road hazard coverage, marketing support, customer financing options, retail pricing tools, training solutions and more. As a part of our commitment to continuously providing services that help our dealers succeed, we’re excited to announce that we will introduce additional value added services in 2025.
TIRE PROS (American Tire Distributors Inc.): Tire Pros is dedicated to providing its operators a strong national brand with a collaborative support structure necessary to help them navigate the changing automotive industry.
TIRE SOLUTIONS INSTALLER (Tire Solutions Inc.): In 2025, our dealers will be able to take advantage of our new warehouse addition we completed throughout 2024, meaning they will have more selection and products to choose from.
REGIONAL GROUPS
BTS PARTNERS PROGRAM (BTS Tire & Wheel Distributors): We are marketing BTS Partners Program to partner with independents to help them in the tire business.
EXXPRESS TIRE NETWORK (Exxpress Tire LLC): We are in the process of revamping our program. It was previously known as Exxpress Car Care Centers. This has now transitioned to Exxpress Tire Network. A dealer that signs on directly with Exxpress Tire as their primary distributor for a manufacturer’s associate dealer program is enrolled into our loyalty program, Exxpress Rewards. This is a component of Exxpress Tire Network. We will run promotional pricing by brand for associate dealers for that particular brand.
In terms of minimum purchases, to be able to redeem the Exxpress Rewards loyalty points, a dealer must meet the minimum purchases threshold of the manufacturer’s associate dealer program.
We will eventually reach a point at which we will have monthly fees.
TIRE MANUFACTURER PROGRAMS
ADVANTAGE (Yokohama Tire Corp.): Yokohama is offering featured line rewards with an additional 2% payout on select lines to Advantage dealers that reach tier. Yokohama is also continuing the popular Advantage Insider Rewards spiff program for associate dealer salespeople, with lucrative spiff payouts throughout 2025.
BKT GROWING TOGETHER ASSOCIATE DEALER PROGRAM (BKT USA Inc.): We are always looking for ways to improve the program and provide our associate dealers with more lucrative incentives. In 2025, the AgriMaxFactor, EarthMax SR 22, EarthMax SR 22 AS, EarthMax SR 30, EarthMax SR 31 and SR 713 were added to the program.
Later this year, we will continue to add more products and review payout tiers to better meet our associate dealers’ needs.
Payout tiers are outlined in the enrollment application, which can be obtained through a BKT sales manager or a BKT tire distributor.
BRIDGESTONE AFFILIATED RETAILER NATIONWIDE NETWORK (Bridgestone Americas Inc.): The program previously published a self-serve Dealer Performance Dashboard on our dedicated portal, AffiliatedRetailer.net and we were able to expand on this dealer view in 2024.
Our partnerships with vendors in the following categories have been expanded and renewed: nationwide warranties, social media reputation management, websites and onsite tire inflation machines. We have standardized collaborations with vendor partners, where Affiliated Retailer Network support partners are featured monthly and quarterly. This will help us support co-branded incentive giveaways to promote various offerings. It is our intention to continue to introduce additional vendor collaborations in 2025.
DELINTE D-SHIELD/LANDSAIL MILEAGE WARRANTY & ROAD HAZARD COVERAGE (Sentury Tire USA): Delinte’s light truck tire range features the Bandit series and the first in the lastmile delivery segment, the DV3 LMD AS, which was released at the 2024 SEMA Show. Many Delinte tires come with the Delinte D-Shield in 50,000 and 55,000 mileage, which includes our road hazard warranty plan.
The Landsail brand offers all-season and performance options for passenger cars, SUVs and light trucks. Most notably in 2024, Landsail released its first all-weather and last-mile delivery offerings, the RD-365 LMD All-Weather. The Landsail TBR product lineup will also be launched in 2025. Select Landsail tire models are covered for up to 55,000 miles or up to 2/32-inch of usable tread life remaining under the 55,000 mileage warranty plan.
DOUBLE COIN (CMA LLC/Double Coin): Radial OTR tires in 29-, 33- and 35-inch rim diameters for construction and aggregate use and a newly designed regional steer tire in 22.5- and 24.5-inch rim diameters. Newly designed Smartway-verified closed shoulder drive tire in 22.5- and 24.5-inch rim diameters.
DRIVEN (Toyo Tire U.S.A. Corp.): Toyo will be continuing the existing successful program into 2025 and is looking forward to another great year of partnership with our Driven dealers. Our program offers dealers the opportunity to grow their business and grow their profits while selling passenger, light truck and commercial Toyo Tires, which are known for their quality and performance.
CONTINENTAL GOLD RETAILER PROGRAM (Continental Tire the Americas LLC): The Continental Gold Program is proud to be able to extend our value through partnerships with exclusive suppliers. The Dealer Business Suite is available to all Gold dealers and gives them access to our partners that offer exclusive pricing, discounts and products.
Reaffirming our commitment to creating happier, healthier dealers by helping to lower their operating cost, in addition to providing lucrative rewards, Continental prides itself on listening to dealer feedback in order to continue evolving the Gold program in ways that will give our dealers opportunities to grow their business in a meaningful way.
GT RADIAL SMART (Giti Tire USA Ltd.): MaxClimate tires will be added to the program this year.
HANKOOK ONE (Hankook Tire America Corp.): At the start of 2025, Hankook announced a relaunch of the ONE program. The refreshed program offers new incentives and added support for dealers, enhancing the overall value of the program. The relaunched program includes new opportunities for dealers to earn higher cash rewards at lower volume levels, expanding access to recognition.
It also offers expanded recognition levels from four to give to offer support for those with increased volume. The five tiers now include Silver, Gold, Platinum, Diamond and the new Diamond Plus tier. Rewards range from $3 to $12 per Hankook tire and $2 to $6 for Laufenn products.
In addition, as an additional incentive, dealers who attain Diamond or Diamond Plus levels can earn points to be redeemed in the ONE Program online portal for a variety of offerings including events, appliances, travel, electronics and fashion. Through this relaunch,
Hankook seeks to add value to dealers participating in the ONE program and reinforce the company’s dedication to the success of its dealer network.
KENDA TRACTION (American Kenda Rubber Ind. Co. Ltd.): Select ATV, UTV and trailer tires now qualify for the Traction program. Increased payouts in 2025, plus a new tier level, plus a secondary distributor option.
PREMIUM FUEL PROGRAM (Kumho Tire USA Inc.): New products are launching in 2025: the PA71 (late spring), PS72 (late spring) and RT51 (late fall/early winter). We have a dealer training portal that will be open to all dealers (not exclusive to FUEL dealers). This training will allow for dealers to watch educational product videos and get an in-depth understanding of some of our Kumho tires. Once they complete the training, they are awarded Kumho merchandise or a gift card.
Active FUEL dealers can sign up for a merchandise kit to be sent to their store.
This kit includes Kumho banners, posters, tire stack covers and tire inserts. If the dealer sets the Kumho merchandise up in their store, takes a picture of it displayed and sends to our team, the dealer receives a $50 gift card.
MICKEY THOMPSON MARKETING ALLIANCE (Goodyear Tire & Rubber Co.): We plan to release an eMTMA program in 2025 for online retailers, in addition to our normal MTMA program which is only for brick-and- mortar retailers. This year, we’re increasing our dealer payouts for each unit purchased.
TITAN STRONG SELLER ASSOCIATE DEALER PROGRAM (Titan International Inc.): Titan plans to continue offering product expansions and innovations in 2025.
In agriculture, Titan recently introduced the new AgraVANTAGE Bias R-1 line, which brings a high-performing, cost-competitive option across 10 sizes for irrigation pivots, tractors and combines.
Additionally, larger sizes of the Goodyear R14T tire are now available for sprayers and combines.
