Yokohama to Increase Consumer, Commercial Tire Prices

April 24, 2025

Yokohama Tire Corp. (YTC) will increase prices on its consumer and commercial truck tires sold in the United States by up to 10% on May 1.

According to YTC Chief Operating Officer Stan Chandgie, the increase is in response to the “unparalleled rise in costs associated with materials and finished goods.”

Both Goodyear Tire & Rubber Co. and Sumitomo Rubber North America Inc. also will hike tire prices on May 1.