Atturo Tire Corp. has announced a new multi-year partnership with the Professional Fighters League (PFL) to become its official tire partner.
Atturo will be featured throughout the 2025 PFL World Tournament with in-arena features and high-visibility branding.
Atturo commercials will also be included during league's TV and streaming broadcasts.
Atturo, in additionn, will be the sponsor of the Keys to Victory, where Dan Hardy, mixed martial arts analyst, breaks down the fights on the card.
The partnership will provide two brand ambassadors to create content for the partnership.
“The PFL is incredibly excited to partner with Atturo Tires, a brand that is rapidly growing and moving the industry forward,” says Bryan Calka, chief commercial officer of PFL.
"Becoming the official tire of the PFL is an exciting moment for Atturo Tire,” says Michael Mathis, president of Atturo.
“The PFL’s passionate fanbase and uniquely high-tech method of showcasing elite talent align perfectly with Atturo’s mission to deliver high-performance tires that exceed expectations. This partnership not only enhances our brand’s visibility but also reinforces our dedication to providing our customers and dealers with tires that punch above their weight class, just like the fighters in the PFL."
