Prinx Chengshan Tire North America Inc. (PCTNA) has announced a partnership with the American Hockey League (AHL) naming Fortune Tires the official tire of the AHL.
The collaboration will be launched with Fortune Tires’ sponsorship during the upcoming 2025 AHL All-Star Classic in Palm Desert, Calif.
Fortune Tires will have a strong presence throughout the All-Star Classic celebration with branding on dashboards, in-arena signage and a 30-second ad spot on the National Hockey League Network broadcast event.
Also, AHL is offering an all-star VIP Prize Pack given on social media, presented by Fortune Tires.
Starting with the 2025-26 season, the collaboration will feature sponsorship on the league standing pages, promotional nights in select AHL cities, an enter-to-win sweepstakes, the launch of Fortune Tires ‘Expect more’ Player of the Month award and social media interactions.
“At Fortune Tires, we believe in pushing boundaries and delivering excellence, both on the road and in the communities we serve,” says Samuel Felberbaum, president of PCTNA.
“With coverage across 95% of the marketplace, our tires are designed to meet the diverse needs of drivers everywhere. Partnering with the AHL is a natural fit for us as we celebrate the hard work, passion and drive that fuel success at the highest levels of competition.
"Together, we’re excited to bring even more energy and engagement to the league’s incredible fans while reinforcing our commitment to providing products that people can always rely on.”
