Yokohama Tire Corp. Has renewed and upgraded its sponsorship program with Bassmaster.
Yokohama will sponsor multiple events as part of the deal. This includes being the title sponsor of Bassmaster’s Elite Series tournament, dubbed the Yokohama Tire Bassmaster Elite. The event runs Aug. 7-10 in Lake St. Clair, Mich.
According to Yokohama officials, “other touchpoints of the agreement include Bassmaster Supporting Level Sponsorship (Elite, Opens, B.A.S.S. Nation, Team Championship, College and High School Series), as well as presenting sponsors of the Celebrity Pro-Am Tournament and Bassmaster Classic Weigh-Ins at Dickey Arena during the Bassmaster Classic Event Week, Mar. 21-23.”
“We’re excited to partner with Bassmaster again and increase our support and involvement,” says Andrew Briggs, Yokohama’s vice president of marketing and product management.
“Last year was a hit with our customers and we really connected with Bassmaster’s incredibly passionate fan base around our wide range of Geolandar truck and CUV/SUV tires. We’re looking forward to an even greater presence this year with more fan-related activities and activations.”
