Nokian Tyres is asking drivers to vote for the region of North America that has the worst roads.
The bracket-style competition runs through March 28.
Drivers can participate via Nokian's social media channels. Qualifying entrants will be eligible to win a set of new Nokian tires that come with the tiremaker's Pothole Protection warranty.
“Roads across North America offer unique challenges, and we design our tires to stand up to unpredictable surfaces,” said Nokian Tyres North America Director of Marketing Hans Dyhrman. “We’re eager to remind drivers that no matter where they live, our products are built to give them peace of mind.”