• Kevin Rohlwing

    Kevin Rohlwing is chief technical officer of the Tire Industry Association. He can be reached at [email protected].

    HM Motor Works
    According to Statista, 42.4% of the current U.S. population is either a Millennial or member of Gen Z. These consumers are very different from the Baby Boomers and Gen Xers who have come before them and in other ways, are different from each other.
    Kevin Rohlwing
    Nov. 20, 2024
    As an independent tire dealer, you are in the perfect position to create relationships with the next generation of customers.
    VIP Tires & Service
    Kevin Rohlwing
    Nov. 29, 2023
    In the tire dealership of tomorrow, everything matters. Vehicles and consumers are evolving - with both becoming more sophisticated and dependent on technology.
    Photo: Kevin Rohlwing
    On mag seat wheels, the bolt holes are drilled straight thru the wheel so mag seat lug nuts are necessary.
    Kevin Rohlwing
    Aug. 8, 2023
    Regardless of the application, a tire is not a tire. In the passenger and light truck space, the type of tire largely depends on the vehicle.
    1122_MTD_EV_feature_Kia_EV6_charging-web
    Kevin Rohlwing
    Dec. 14, 2022
    When the California Air Resources Board approved the state of California’s Advanced Clean Cars II rule on Aug. 25, 2022, the race to ban internal combustion engine vehicles and...
    the-top-5-safety-hazards-of-otr-tire-service-and-how-to-avoid-them
    Kevin Rohlwing
    Feb. 11, 2020
    Working on OTR tires is certainly outside the normal realm of tire and wheel service. The size and weight of the tires, rim components, bead breakers, and other tools and equipment...
    retreads-and-retreaders-are-better-than-ever
    Kevin Rohlwing
    Oct. 16, 2019
    This year marked my 37th in the tire industry. I started what seems like a century ago, at age 15, stacking tires when I wasn’t cleaning whitewalls at our family tire dealership...