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    Rancho announces sponsorship of XRRA Series for fifth consecutive season

    Feb. 23, 2009
    1673045735602 Ranchoannouncessponsorshipofxrraseriesforfifthconsecutiveseason

    Rancho has announced its fifth year of sponsorship for the popular Xtreme Rock Racing Association (XRRA) circuit – an eminent series of off-road racing in the United States – and will continue as the 'Official Suspension of Xtreme Rock Racing.'

     “We’re very excited to be involved in XRRA for a fifth year,” said Bob Willis, Sales Manager, West Coast, Performance Products, Tenneco. “XRRA and Rancho share the same goal: to push the off-road community to a new level. XRRA provides Rancho with the perfect opportunity to test and build brand-new ground-breaking off-road products.”

    The XRRA is the industry-leading Xtreme Off-Road Racing Organization offering Xtreme Rock Racing, Arena Rock Racing and other exciting Xtreme Off-Road Race events throughout the globe. The XRRA offers an intense mix of off-road racing – from short-course, wide-open jumps and banked turns to technicial lines that can be unforgiving – to make for non-stop action from the starting line to the checkered flag. The 2009 XRRA includes six events (three West events and three East events) and one National Championship.

    “The XRRA is very pleased to continue our relationship with Rancho for a fifth consecutive year. Rancho’s support will progress the growth of Xtreme Off-Road Racing throughout the nation, and will allow the XRRA to expose Xtreme Rock Racing, Arena Rock Racing and Xtreme Off-Road Racing to thousands of new fans,” said XRRA President Jodi Weaver.

    The popular XRRA series season opener is on April 11, 2009, in Moab, Utah, in conjunction with 'Big Saturday at the Red Rock Raceway'  during the Red Rock 4-Wheelers, Inc. Jeep Easter Safari.

    Rancho also will sponsor two drivers in the XRRA series: Rob Bonney and Bob Willis. Bonney, who finished second in the Western Division series of XRRA in 2008, will drive the classic orange Rancho- and 4Wheelers Supply-outfitted rock buggy. Willis will compete in his four-seat Rancho rock buggy.

    Rancho will continue to sponsor the XRRA/Rancho 'Alter Your Ego' Contingency Award program. This program identifies the one competitor/team who has shown a high degree of sportsmanship, teamwork or great driving during each round of competition. Rancho will present this after every round of competition during 2009.