Michelin Green X Challenge to continue in the American Le Mans Series (ALMS) for the 2010 season

Launched earlier this year as a “race within the race” at every ALMS event, the Michelin Green X Challenge has quickly gained support from manufacturers, teams, and media.

The American Le Mans Series is the only series currently recognized as “Green Racing” by the U. S. Department of Energy, Environmental Protection Agency and SAE International. Using a formula developed by the Argonne National Labs that includes over 30 different factors, ALMS manufacturers and teams win the Michelin Green X Challenge by delivering the best overall performance, fuel efficiency, and smallest environmental impact throughout the race.  Prototype and GT category winners are determined at each race and in a season-long championship.

“Michelin has brought a very valuable element to the Michelin Green X Challenge,” said Scott Atherton, President and CEO of the American Le Mans Series.  “This race-within-a-race has become the cornerstone of our green racing initiatives for our fans at each event and those watching on television.  Not only has Michelin helped us spread this vital message, but their involvement has also provided an opportunity for fans to understand such things as how essential tire rolling resistance is to being fuel efficient. Michelin’s renewed commitment to help us develop this message will continue to reinforce our position as the Global Leader in Green Racing.”