Red Sox second baseman Dustin Pedroia will promote Sullivan Tire Co. Inc. for three more years. The agreement includes Pedroia’s appearance in Sullivan Tire advertising on television, radio and in print media as well as at company events.
“We are thrilled to have Dustin on our team for another three years,” says Paul Sullivan, vice president of Sullivan Tire. “His strong work ethic, team spirit and family values represent the Sullivan Tire brand, and as avid Red Sox fans, we admire Dustin’s determination and grit, each and every season.”
Sullivan Tire and Pedroia’s eight-year relationship began during the 2008 Red Sox season. The new agreement runs through 2018.
“I’ve enjoyed working with Paul and his team at Sullivan Tire,” says Pedroia. “They are community-oriented and hardworking, and I’m happy to be extending my relationship with them.”
Pedroia signed the new agreement at Sullivan Tire's new 200,000-square-foot distribution center and warehouse in Taunton, Mass.
Sullivan Tire is No. 11 on the 2014 MTD 100. For more information on the Norwell, Mass.-based dealership, and a complete list of retail locations, visit www.sullivantire.com. For details on the company’s new warehouse, read Sullivan Tire opens warehouse in Massachusetts.
