TBC Corp. has promoted Greg Ortega to director, corporate product marketing.
Ortega will coordinate strategic product decisions.
He will work closesly with TBC's retail operations (Tire Kingdom Inc. and Big O Tires Inc.) as well as TBC's wholesale divisions, and will report to TBC Senior Vice President of Marketing and Procurement J. Glen Gravatt.
Ortega's most recent position was TBC's manager, strategic marketing.