How to Rethink Your Workforce Strategy

Complaining about problems in the workforce doesn’t help you fill the open spots on your roster. And strategist Mike Brown says a gift card for lunch or doughnuts for breakfast only goes so far to incentivize team members to do great work day after day.
July 11, 2024
Mike Brown
Mike Brown says tire dealers should consider the Starbucks approach to business. Rather than trying to be a food service provider for every customer on the planet, the coffee giant is dialed in tightly to its core audience of coffee fans. Tire dealers can copy that same fine-tuned approach.
Mike Brown says tire dealers should consider the Starbucks approach to business. Rather than trying to be a food service provider for every customer on the planet, the coffee giant is dialed in tightly to its core audience of coffee fans. Tire dealers can copy that same fine-tuned approach.

Complaining about problems in the workforce doesn’t help you fill the open spots on your roster. And strategist Mike Brown says a gift card for lunch or doughnuts for breakfast only goes so far to incentivize team members to do great work day after day. Brown, the founder and CEO of Brainzooming, says tire dealers need to zero in on the critical role their workers play in making their businesses successful and more profitable, and then design compensation packages and incentives that feed into that system.

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About the Author

Joy Kopcha
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Joy Kopcha

Managing Editor

Joy Kopcha joined Modern Tire Dealer and Auto Service Professional as senior editor in 2014 after working as a newspaper reporter for a dozen years in Kansas, Indiana and Pennsylvania. She was named managing editor of MTD and ASP in 2022, and took on that same role with Motor Age in 2024.

She is an award-winning journalist, including in 2023 when she was named a Jesse H. Neal Awards Finalist.

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