Mickey Thompson Tires & Wheels has announced that Heather Tausch, currently director of product management, has been promoted to senior director of marketing.
In this new role, she will be responsible for leading Mickey Thompson's product and marketing teams and overseeing the strategy and execution for product development.
"Heather’s deep knowledge and experience in the industry has made her an invaluable member of the Mickey Thompson team," says Dominick Montouri, president, Mickey Thompson.
“In this expanded leadership role, we are confident Heather will continue to strengthen Mickey Thompson’s position in the performance aftermarket."
"As Mickey Thompson enters its 60th anniversary, I am excited to serve such an iconic motorsports brand," says Tausch.
"I am committed to keeping Mickey Thompson true to its legacy as the company continues to grow."
Since Tausch joined the company in 2020, Mickey Thompson has won four Specialty Equipment Market Association (SEMA) show, Best New Product awards over two consecutive years.
Tausch also serves as both a select committee member of the SEMA Wheel & Tire Council and as Mickey Thompson’s liaison as a performance racing industry founding member.
