Bridgestone Develops Custom Potenza for Lamborghini Huracan

July 20, 2021

Bridgestone Corp. is providing a custom-engineered Bridgestone Potenza Race tire for the Lamborghini Huracan STO and will be the car's sole tire supplier.

The tire "promises excellent dry grip, thanks to an optimize tread compound, pattern and sporty profile, which increases grip and handling in dry conditions," say Bridgestone officials.

"The tire boasts long-lasting on-track performance and outstanding lap time ability - a result of maximized contact area and even pressure distribution, which enhances braking and cornering. And with a carcass design that enables high performance on normal roads, the tire is engineered for both the road and track."

Bridgestone used its virtual tire modeling and simulation technologies to develop the tire, finding the Huracan STO's "optimal match to maximize the tire's contact area and distribute pressure evenly under the most severe cornering, braking and traction conditions."

Latest in Retail

Sullivan Tire Co. 
Brian Ballard (left), manager of supply chain planning at Yokohama Tire Corp.'s plant in Salem, Va., welcomes Paul Sullivan, vice president of marketing for Sullivan Tire Co. Inc.
Sun Auto Tire & Service Inc. 
Sun Auto Tire & Service Inc. helped raise more than $17,000 for 35 Feeding America food banks.
Dobbs Tire & Auto Centers Inc.
“The acquisition of CCA seamlessly aligns with our business strategy of expanding in Missouri and other geographies through acquisitions and new retail-store openings,” says Dustin Dobbs, president of Dobbs Tire & Auto Centers.