Nokian Introduces Electric Fit Symbol for EV Tires

Aug. 16, 2023

Nokian Tyres Inc. Has introduced a new Electric Fit symbol for its Nokian Tyres branded premium tires for the electric vehicle (EV) market.   

The symbol indicates that Nokian Tyres can be used on internal combustion engine vehicles and electric vehicles providing “safe and high-quality product performance regardless of the car’s powertrain,” according to Nokian officials.

“For years, we have developed and tested our products to be compatible, premium options that meet the needs of electric car drivers,” says Jukka Kasi, senior vice president of products & innovations, Nokian Tyres.

“As the electric vehicle market picks up speed, the new Electric Fit symbol serves as proof of these decade-long efforts.”

The new symbol will be used globally for Nokians full portfolio of existing and future premium products.