A new generation of leaders is influencing the livelihoods of today’s independent tire dealers, and Modern Tire Dealer is recognizing those who are On the Rise. Young men and women are at the forefront of the industry, and they’re helping to lead the way as our business continues to evolve at the lightning-speed pace typical of the 21st century. From product development and manufacturing all the way to the sales counter and service bays, young leaders are finding ways to propel our industry forward.