• On The Rise Logo
    A new generation of leaders is influencing the livelihoods of today’s independent tire dealers, and Modern Tire Dealer is recognizing those who are On the Rise. Young men and women are at the forefront of the industry, and they’re helping to lead the way as our business continues to evolve at the lightning-speed pace typical of the 21st century. From product development and manufacturing all the way to the sales counter and service bays, young leaders are finding ways to propel our industry forward.

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    Honorees

    Lima Zheng
    Engineering manager | Goodyear Tire & Rubber Co. | Himeji, Japan | Age: 38
    Meghann Wright
    Regional sales director — Ontario | Distribution Stox | Barrie, Canada | Age: 38
    Chris Woods 2
    Truckstop channel manager | Bridgestone Americas Inc. | Brentwood, Tenn. | Age: 36
    Jack Wiseman
    Director of business analytics and operational intelligence | Sun Auto Tire & Service Inc. | Mesa, Ariz. | Age: 30
    Toby Williams
    Co-owner | Pelc Tire & Service | Saraland, Ala. | Age: 34
    Fallon Wilber
    Retail and commercial manager | Purcell Tire & Rubber Co. | Elko Nev. | Age: 31
    Brian Weathersbee
    Senior manager of sales operations and enablement | TireHub LLC | Milton, Ga. | Age: 37
    Patricia Emilia Troncoso Vidal Goodyear
    Technology team leader | Goodyear Tire & Rubber Co. | Danville, Va. | Age: 33
    Kristen Swinehart Goodyear
    General manager for sellout | Goodyear Tire & Rubber Co. | Akron, Ohio | Age: 36
    Nicole Swallow
    Raw material inventory manager | Sumitomo Rubber USA LLC | Buffalo, N.Y. | Age: 37
    Heather Smith
    Assistant manager | Mr. Tire/Monro Inc. | Bridgeville, Del. | Age: 38
    Paul Sepetjian
    Head of private brands | Turbo Wholesale Tires | Arcadia, Calif. | Age: 27
    Tyler Scott
    Regional sales manager | Nokian Tyres Inc. | Chicago, Ill. | Age: 33
    Amelia Sapirman
    Staff engineering manager | Goodyear Tire & Rubber Co. | Fayetteville, N.C. | Age: 27
    Francisco Rivero From Text
    Director of programs | Independent Tire Dealers Group (ITDG) | San Antonio, Texas | Age: 39
    Adam Probasco
    Part owner and manager | Conrad Tire and Auto Inc. | Conrad, Iowa | Age: 33
    Ashley Parmly
    Senior manager, production control and industrial engineering | Bridgestone Americas Inc. | Murfreesboro, Tenn. | Age: 30
    Iris Ocasio
    Senior product planning and development | Bridgestone Americas Inc. | Nashville, Tenn. | Age: 30
    Cambric Moye
    Supply chain planning manager | Nokian Tyres Inc. | Charlotte, N.C. | Age: 31
    Rachel Morris
    Director of customer experience | TireHub LLC | Columbus, Ohio | Age: 37
    Kyle Moore
    Owner and regional manager | Moore Tires | Rock Falls, Ill. | Age: 29
    Chris Moody
    Director of sales | Canada Tire Inc. | Montreal, Canada | Age: 36
    Caitie Lytle
    Principal industrial engineer — commercial plant lead | Bridgestone Americas Inc. | Lebanon, Tenn. | Age: 30
    Ray Li
    Supply chain expert | Goodyear Tire & Rubber Co. | Shanghai, China | Age: 37
    Betsy Koenig Goodyear
    Product and sustainability marketing manager | Goodyear Tire & Rubber Co. | Akron, Ohio | Age: 34
    Laura Kocsis
    Senior manager of advanced polymer science | Bridgestone Americas Inc. | Akron, Ohio | Age: 36
    Kayla Heiar
    Chief administrative officer | Moore Tires | Rock Falls, Ill. | Age: 30
    Stephen Hall 2
    L2 Manager | Chapel Hill Tire | Hillsborough, N.C. | Age: 37
    Adam Genuario 2
    Owner | AMG Enterprises dba Midas Tires and Auto Service | Branford, Conn. | Age: 34
    Bill Durivage
    Senior product strategy manager for agricultural tires | Bridgestone Americas Inc. | Akron, Ohio | Age: 32
    Kevin Dunn
    Store manager | Southern Tire Mart | Atmore, Ala. | Age: 39
    Katie Cofield
    Director of sales | American Tire Distributors Inc. (ATD) | Cullman, Ala. | Age: 37
    Jessica Belcher Goodyear
    Quality business leader on the yield team | Goodyear Tire and Rubber Co. | Lawton, Okla. | Age: 27
    Vince Audo Goodyear
    Quality team manager | Goodyear Tire & Rubber Co. | Topeka, Kan. | Age: 35