Discount Tire has renewed its presenting sponsorship of the Portland Timbers and announced a multiyear expansion of the partnership in collaboration with Continental Tire.
Continental Tire names the official tire retailer for the 2024-2026 seasons.
Discount Tire branding and tire safety tips will be integrated into Timbers in-stadium signage at home matches and collaborations between the Tmbers and Discount Tire on social media.
Discount Tire has served nighborhood in the Portland area for 33 years and operates 13 stores across Oregon.
“Our experts have helped keep Portland Driers safe on the roads since 1991,” says Tom Williams, chief experience officer at Discount Tire.
“As we continue to expand in Portland and deliver fans in the Pacific Northwest an easy and inviting way to buy tires, we’re excited to do so in support of and in partnership with the Timbers.”
Discount Tire is also the official tire retailer of Major League Soccer’s 29th season, including the all-star game and the MLS Cup.
“We’re thrilled to extend our partnership with Discount Tire, the official tire retailer of MLS,” says Todd Spear, senior vice president of corporate partnerships for the Timbers.
