American Tire Distributors Inc.’s (ATD) Hercules brand will be the title sponsor for the Big South Conference's men's and women’s basketball championships.
The Hercules Tires Big South Basketball Championships will take place March 5-9, 2025.
“We are thrilled to continue the partnership with the Big South as the title sponsor for its basketball championships," said Josh Simpson, president of Hercules Tire.
"This event is a perfect fit for us, especially since it takes place in an area where we have several of our valued dealers. We're looking forward to supporting the community and being part of the excitement."
