Continental Tire the Americas LLc's racing brand, Hoosier Racing Tire Corp., won the New Products Award in the Tire and Related product category at the 2024 SEMA Show for its TrackAttack Pro tire.
The TrackAttack Pro, which was launched in September of this year, is an extreme-performance summer tire.
Features of the new tire include UTGQ 200-rated extreme summer performance, engineered for track and street dominance with Hoosier racing DNA, responsiveness and handling, dynamic braking and more, according to Continental officials.
Also on display at Hoosier’s booth were its new NemesisX and DR3 tires.
The NemesisX, which will launch in spring 2025, is a UTV off-road tire designed for the thrill seeker.
The DR3 tire is the successor to the DR2. It is a drag race tire designed specifically for classes and events that require a P275/60R15 D.O.T.-approved radial. A new tire profile is designed to maximize performance, while an updated tread pattern is designed to meet minimum D.O.T standards while achieving maximum traction.
Besides new tires, Hoosier also had its new car care and cleaning product line, Hoosier Daddy and Hoosier Momma. This line consists of glass cleaner, bug and tar remover, exterior wash concentrate, interior cleaner, degreaser, wheel and tire cleaner and tire shine.
“We're excited to be back at the SEMA Show after 30 years, reconnecting face-to-face with industry leaders, partners and customers,” says Joerg Burfien, president, Hoosier Racing Tire.
“This event offers an incredible opportunity to showcase our latest innovations, hear first-hand feedback and strengthen the relationships that drive our industry forward.”
